Communications

Mission

Communications advances the City’s strategic vision to help position the City as a thriving, healthy, smart and innovative community. The City of Bartow seeks to utilize traditional media, social media, print publications, web and video to inform, engage and inspire our residents, businesses, staff and visitors while supporting the goals of the City as a whole.

Vision

The City of Bartow strives to provide innovative and creative communications solutions to promote the City’s core services, initiatives and mission and foster an informed and engaged community.

Goals

• Create modern brand identity for the City.
• Enhance internal and external communications, ensuring that information is shared in an accessible, consistent and timely. manner.
• Seek out partnerships and relationships with community groups, civic and business organizations, homeowners associations and individual citizens.
• Focus and expand communications efforts, updating policies and procedures and providing appropriate training for staff as needed.
• Analyze success of communication methods and use this data to make changes and improvements in order to maximize success.

Responsibilities

The Communications Office coordinates and oversees all public communication and marketing efforts for the City of Bartow; to include, but not limited to, the following:

• Printed materials
• Website content
• Social media and online community engagement
• Public service announcements
• News releases and responses to media inquiries
• Press briefings
• To receive the Week in Review newsletter, published most Mondays, by email, sign up here                    . Past issues can be viewed here:  Week in Review

The Communications Office may also assist residents with obtaining information related to city services and upcoming events.